the good life

Fun packaging for Swedish food brand ICA Gott liv. I love how they’re promoting a healthy lifestyle (Gott liv means “The Good Life”) with active illustrations – playing soccer with meatballs, climbing a mountain of cereal, playing volleyball with an egg. And it doesn’t hurt that they are adorable.

{Illustrations by Klas Fahlen}
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6 Responses to “the good life”


  1. 1 Mallory August 3, 2010 at 12:23 pm

    Yes – completely adorable… especially that mountain climbing one.

  2. 3 E R I N August 14, 2010 at 4:49 am

    oh it is so amazing to see art merging with food like this! i love seeing people taking care with normal objects.

    if i had to chose i’d buy those over another brand…as long as it didn’t cost twice as much :)

    x

  3. 4 Grafolog September 12, 2013 at 2:25 am

    Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this.

    Please let me know if you run into anything. I truly enjoy
    reading your blog and I look forward to your new updates.


  1. 1 10 Clever Package Designs Trackback on February 26, 2012 at 4:42 pm
  2. 2 website Trackback on July 20, 2017 at 3:28 pm

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